Prism vs REI Hub
This is the comparison where the other tool has the stronger accounting story, and we will say so plainly: REI Hub keeps real double-entry books. The question is whether books are the job, or the input to the job.
The case for REI Hub
Choose REI Hub if you need a real balance sheet. It is true double-entry accounting built for rentals — depreciation schedules, a statement of cash flows, an editable chart of accounts your CPA will respect. For accounting rigor on rental real estate, it is the better tool.
The case for Prism
Choose Prism if the question is performance rather than bookkeeping — is each asset earning, where is break-even, what would a sale net — or if the portfolio includes things REI Hub does not model: commercial buildings with their own field set, or an operating business. Flat plan pricing rather than per-unit tiers.
| At a glance | Prism | REI Hub |
|---|---|---|
| Asset types covered | Rentals, commercial and operating businessesOne portfolio; typed fields per asset | Rental real estate only |
| True double-entry ledger | — | |
| Balance sheet & statement of cash flows | — | |
| Fixed assets & depreciation schedules | — | Multiple fixed assets per property |
| Per-property reporting | Per-asset books, reports and metrics | P&L by portfolio, property or unit |
| Investment metrics (total return, break-even, exit planning) | Pro and upExit planner on Enterprise | Accounting reports first |
| Operating businesses | Every plan | — |
| Categories / chart of accounts | Category packs, custom categories and rules | Editable, investor-focused chart of accounts |
| Automatic bank feeds | All plans | |
| Import history (CSV / bank files) | Guided wizard on every plan — debit/credit exports combined, accounts mapped to categories, undo included | OFX/QBO/QFX preferred; CSV via their template |
| Price | $0 / $8.99 / $19.99 By plan, not by unit count | $25–$99/mo by unit count1–3 units $25; unlimited units $99 |
| Open signup today | Private beta — request an invite |
Say the concession first
If what you need is a real set of books — double-entry, a balance sheet that balances because the system makes it, depreciation schedules attached to fixed assets, a statement of cash flows — REI Hub is the better tool and this page will not talk you out of it. It brought genuine accounting rigor to rental software: an investor-focused, editable chart of accounts, P&L by portfolio, property or unit, and the cross-checking that single-entry systems structurally cannot do. Prism is single-entry and does not produce a balance sheet; if your CPA asks for one, that is a decided question.
Books are an input; the decision is the output
What a ledger — even a perfect one — does not answer is the investor's question: is this asset performing, where is break-even, what would selling net me? Prism starts there. DSCR, cap rate, LTV and cash-on-cash per asset; break-even and total return computed from purchase costs, loan events and actual cash flows; and on Enterprise an exit planner that works a sale down through selling costs, payoff and estimated tax to the cheque. REI Hub gives your accountant what they need at tax time. Prism gives you what you need when the broker calls with an offer.
Coverage
REI Hub is rental real estate, deliberately and only. If your portfolio includes a commercial building that thinks in occupancy, square footage and NNN terms, or an operating business, they need a different home — Prism models residential, commercial and business assets as first-class types in one portfolio, sharing one bank-sync and categorization engine.
Pricing shape, not just pricing
REI Hub prices by unit count — $25/mo up to three units, stepping to $99/mo for unlimited — so the bill grows with the portfolio. Prism prices by plan: free up to 3 assets, then plans covering 25 and 250 assets at the prices in the table above (live from billing, also on the pricing page). At three doors the two cost about the same; at twenty the shapes diverge sharply.
Using both is not a failure
Some owners will read this page and correctly conclude they want both: REI Hub (or a CPA's QuickBooks) as the system of record for the entities that need real books, and Prism as the portfolio layer where all of it — rentals, buildings, businesses — reads as one set of investments. The bank feeds are the same either way; nothing about the two tools conflicts.
What switching involves
Keep the books that matter
If a CPA relies on your REI Hub balance sheet, export it and keep the accounting record intact — Prism does not replace a general ledger.
Bring the history across
Export a transaction list and upload it to the import wizard: debit and credit columns are combined, account names map onto categories, and the years a bank feed will not resend come in with everything else. Undo is one click if you change your mind.
Link the same accounts
Plaid brings recent transaction history in with each bank connection and keeps it flowing; the import already carried the older years.
Let the metrics layer earn its keep
Break-even, per-asset return and DSCR run from your live transactions — compare a month of both before deciding what each tool is for.
The short version
Choose REI Hub if…
- Your CPA wants a real balance sheet and a closable set of books.
- Depreciation schedules inside the accounting, not in a spreadsheet beside it.
- You value double-entry cross-checking over simplicity.
- The portfolio is rentals and per-unit pricing pencils out for its size.
Choose Prism if…
- You want the investment layer — break-even, total return, DSCR, exit modelling — computed from the books, not instead of them.
- The portfolio includes commercial buildings or a business.
- Partners: ownership percentages that reports respect.
- Twenty doors should not cost more than five: plan pricing, not per-unit tiers.
Is Prism double-entry accounting?
Which performance metrics do you calculate?
Can I sign up today?
More of them on the full FAQ.
One portfolio for everything you own
Rentals, commercial buildings and businesses, side by side — add an asset, link its accounts, and read the numbers.